Page fifteen of the Daily Rag carries a small piece concerning our glorious leader, Prime Minister Kevin Rudd's plan to combat the ever increasing pasttime of binge drinking amongst "our young people". (Hate that term - and they're not MY young anything...).
He calls it a "no holds barred" campaign, with the purpose of "scaring the living daylights" (or words to that effect) out of the kids who think it cool to sink piss ad infinitum.
Fine words, Kev; seemingly noble sentiments. Except:
Page fourteen of the same Rag is completely devoted to cheap piss - the entire page (that's the knucklehead editor for you, placing these adjacent to one another. Too busy licking the arses of the politicians and powerbrokers to notice, I expect...).
In this holiest time of the Christian calendar, the piss companies (in this case a seller called BWS - Beer, Wine and Spirits), have advertised their own campaign. Called, "Bucks Bunny", complete with big bunny ears, the advert offers (in huge letters) $5 Five bucks off your next purchase (as long as that purchase is drinkable!).
Smaller print underneath says, "Purchase any of these special offers and receive a $5 BWS voucher to spend on your next purchase of participating products". I.e. more piss!
Under this offer it shows pictures of cases, that's CASES of beer with "save $9" or "save $20" as well as the "+$5 bucks off voucher".
And that's not all. Beneath the cases we have the hard stuff. Vodka, whiskey, bourbon, rum, and something called "Jagermiester liquer". Obviously German or Austrian or something like that - and they make powerful piss.
Beside those, the wines. All with the "voucher", just in case, A case or two and a few bottles isn't enough!
Moreover, they then have the audacity to add - at the bottom, "We take responsible service of alcohol seriously".
Then why am I laughing?
So Kev, my suggestion would be that just maybe you do something about the piss companies practically GIVING away piss, and society's attitude to non drinkers as having something wrong with them before you spend my tax dollars for some dickhead in an advertising agency to flex his creative muscle!
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